Contest News: Last Updated on February 8th, 2017 – Wix announces a $50,000 “SEO Hero Challenge” beginning on November 16, 2016.
It has begun. Wix SEO Hero Challenge
The object of the contest is to prove you are the best search engine optimization expert by ranking a previously unregistered website highest among all competitors in a Google.com search submitted from a New York City location on the 13th of March 2017 until the 15th of March, 2017.
A total of six searches will be attempted, two per day, beginning on the thirteenth—one at noon eastern time and one at eight p.m. eastern time. The site ranking highest on average over this period will be the winner.
In the event of a draw, a seventh search will be run on March 16th at 12:00pm ET to determine the winner. Although your site may be built on any platform you choose, and optimized for the search term “SEO Hero.”
There are several other contest rules and regulations eligible domains must comply with the following:
- Your website must be in English and about SEO experts you would consider to be heroes.
- Your website must be entered in the competition by December 16, 2016.
- The winner will be announced within 2 weeks of the challenge end date.
- You must follow the challenge rules found on Wix.com and follow Google’s guidelines for SEO.
- You will need to open an account with Google Analytics and Google search console by February 16, 2017, connect it to your SEO Hero website and add email@example.com as an administrator. Failure to comply may lead to disqualification without notification.
Eran Hurvitz, CEO of MRKT360 Inc. is the official judge and will be monitoring the contest, ensuring all contestants comply with the rules and guidelines. It’s that simple and you could win $50,000!
Wix Contest a “spur of the moment inspiration?”
Wix Tech Robot has asked this question many times during the competition because of the open-for-debate & vague details offered within the official contest rules. Was this premeditated―purposely to give an unfair advantage to the contest sponsor?
In a surprise move, Wix’s official contest entry, “SEO Hero School,” now 301 redirects to “Gifted SEO Hero.” The gifted seo hero domain was registered in accordance to the contest timing rules, but was this their master plan?
Wix Tools Robot has examined possible reasoning for the domain’s 301 redirect. Justification possibilities include an endured negative seo attack and branding issues with other SEO Heroes getting the jump on the School’s social profiles, for example, “Terry Kyle’s SEO Hero School of Gifted profiles.”
Wix.com created several anchor rich backlinks directly from their blog and contest rules sections pointing to their contest entry. The Wix blog is currently the number one SEO Hero search result appearing in Google.
The do follow backlinks point to seoheroschool.com and have not been redirected to giftedseohero.com yet―as Wix Tech Robot has mentioned before maybe not completely fair, but probably necessary for Wix to win its own contest.
Another less than stellar SEO tactic Wix Robot has analyzed from Wix is the use of paid link ads to advertise the seoheroschool.com website. Buying/trading ads that other contestants won’t have the ability to compete with seems like exploitation of an unfair advantage.
Technically, mismatched ad anchors may be a violation of the official challenge rules as AdWords own policies state that an ad’s display URL domain match its final landing page URL domain.
In other news, Wix ran a SuperBowl ad
The Wix ad was wildly entertaining, but did not mention the contest or their contest webpage. Robot liked the ad, but was wondering why they ran such an expensive ad that doesn’t really introduce anything new about Wix.com.
Robot believes in advertising, but not just for advertising sake―especially when your brand has a positive image—for the most part. If the ad had mentioned something new Robot would compute the cost/benefit relationship about running such expensive advertisement, but the ad doesn’t address improvements or new products…
Seems wasteful and reflects a little light on the confusing behavior of their company. Makes you wonder, who’s running this show and what is their objectives? Robot suspects there may be problems with Wix than just their sitebuilder’s limited SEO capabilities.
A Friendly SEO Hero Reminder
Don’t forget prior to February 16, 2017 (Robot believes the rules meant it to be 2017 not 2016) to open accounts in Google Analytics and Google Search Console, which will be associated with the Hero Website; and (ii) provide administrative rights to the Moderator’s (as defined below) email, which is: firstname.lastname@example.org.
Failure by Participant to comply with the terms of this Section 4 shall cause an automatic disqualification of such Participant from the Contest with no right to appeal and no notice shall be required to be provided to Participant of such disqualification by Sponsor and/or by Moderator.
Breaking News for the SEO Hero Contest
Connect to SEO Hero HQ Today & Get Granted Full Access to SEO Heroes Headquarters encrypted emergency alert broadcast now! Only 33 days remain in the Wix SEO Hero contest―33 a very special numerology symbolizing HQ’s destiny of becoming SEO Hero, but not without YOU Heroes!