Is the Wix SEO Contest a Publicity Stunt?

Is the Wix.com SEO contest a publicity stunt, SEO Hero Robot?

Now you ask, “Why would Wix.com promote such a SEO contest?” “Publicity?” Wix.com claims it has been used in the creation of over 90 million websites worldwide. The ease of drag and drop designed websites makes Wix’s sitebuilder software very popular with customers who have little technical knowledge of website design and development but wish to keep costs down by doing it themselves.

They make it easy to create and publish websites but there platform suffers greatly from a poor reputation as difficult to maximize Search Engine Optimization strategies and tactics. SEO is a delicate balance between the content of a website and the use of keywords and links to place a site high in the results of search engines.

The problem: Sites created with drag and drop software are not easily read by search engine bots. Wix uses AJAX, Asynchronous JavaScript and XML, search engine bots were not able to read AJAX and all pages of your website had a canonical of the homepage and so looked like duplicate pages to search engines, which lowers your ranking position, as search engines don’t like duplicate content.

Google.com now says this issue has been resolved and their search engine crawlers can now read unblocked JavaScript or CSS files so your site will no longer be hidden and each page of your site will rank normally. Wix provides excellent convenience but at the cost of their company keeping total control over the platform. This convenience puts limits on your control of your website.

This built-in arrangement can be a disadvantage, because while Wix has many built-in tools for small business owners, if you want to add any tools they don’t have, you will find it difficult to add additional code to your site.

Furthermore, if you want to export your data there is no way to do that with Wix. Additionally, although you may be looking at a very presentable site on your PC the same website built using Wix can look very different on a mobile device and not be what you wanted.

So Wix has an image problem they wish to correct, thus they have created a “challenge” to dispel the negative publicity their product has received from the industry and public at large. It’s that simple and you could win $50,000!

Sounds simple enough but does anyone really have a chance to beat Wix’s own entry into the contest: giftedseohero.com. Questions have been raised about how the small SEO hero could compete with the large presence of Wix.com on the internet.

A link from Wix.com to giftedseohero.com and purchased ads most SEO heroes could never duplicate due to financial restraints could provide Wix a sure win in the contest. We will have to see what kind of publicity this turns out to be if giftedseohero.com wins the contest.


SEO Hero News by Wix Tech ⚡ Robot

According to Wix, "anyone can be an SEO Hero!"

Contest News: Last Updated on February 8th, 2017Wix announces a $50,000 “SEO Hero Challenge” beginning on November 16, 2016.

It has begun. Wix SEO Hero Challenge

The object of the contest is to prove you are the best search engine optimization expert by ranking a previously unregistered website highest among all competitors in a Google.com search submitted from a New York City location on the 13th of March 2017 until the 15th of March, 2017.

A total of six searches will be attempted, two per day, beginning on the thirteenth—one at noon eastern time and one at eight p.m. eastern time. The site ranking highest on average over this period will be the winner.

In the event of a draw, a seventh search will be run on March 16th at 12:00pm ET to determine the winner. Although your site may be built on any platform you choose, and optimized for the search term “SEO Hero.”

There are several other contest rules and regulations eligible domains must comply with the following:

  • Your website must be in English and about SEO experts you would consider to be heroes.
  • Your website must be entered in the competition by December 16, 2016.
  • The winner will be announced within 2 weeks of the challenge end date.
  • You must follow the challenge rules found on Wix.com and follow Google’s guidelines for SEO.
  • You will need to open an account with Google Analytics and Google search console by February 16, 2017, connect it to your SEO Hero website and add judgewixseohero@gmail.com as an administrator. Failure to comply may lead to disqualification without notification.

Eran Hurvitz, CEO of MRKT360 Inc. is the official judge and will be monitoring the contest, ensuring all contestants comply with the rules and guidelines. It’s that simple and you could win $50,000!


2/7/2017

Wix Contest a “spur of the moment inspiration?”

Wix Tech Robot has asked this question many times during the competition because of the open-for-debate & vague details offered within the official contest rules. Was this premeditated―purposely to give an unfair advantage to the contest sponsor?

In a surprise move, Wix’s official contest entry, “SEO Hero School,” now 301 redirects to “Gifted SEO Hero.” The gifted seo hero domain was registered in accordance to the contest timing rules, but was this their master plan?

Wix Tools Robot has examined possible reasoning for the domain’s 301 redirect. Justification possibilities include an endured negative seo attack and branding issues with other SEO Heroes getting the jump on the School’s social profiles, for example, “Terry Kyle’s SEO Hero School of Gifted profiles.”

Wix.com created several anchor rich backlinks directly from their blog and contest rules sections pointing to their contest entry. The Wix blog is currently the number one SEO Hero search result appearing in Google.

The do follow backlinks point to seoheroschool.com and have not been redirected to giftedseohero.com yet―as Wix Tech Robot has mentioned before maybe not completely fair, but probably necessary for Wix to win its own contest.

Another less than stellar SEO tactic Wix Robot has analyzed from Wix is the use of paid link ads to advertise the seoheroschool.com website. Buying/trading ads that other contestants won’t have the ability to compete with seems like exploitation of an unfair advantage.

Technically, mismatched ad anchors may be a violation of the official challenge rules as AdWords own policies state that an ad’s display URL domain match its final landing page URL domain.

In other news, Wix ran a SuperBowl ad

The Wix ad was wildly entertaining, but did not mention the contest or their contest webpage. Robot liked the ad, but was wondering why they ran such an expensive ad that doesn’t really introduce anything new about Wix.com.

Robot believes in advertising, but not just for advertising sake―especially when your brand has a positive image—for the most part. If the ad had mentioned something new Robot would compute the cost/benefit relationship about running such expensive advertisement, but the ad doesn’t address improvements or new products…

Seems wasteful and reflects a little light on the confusing behavior of their company. Makes you wonder, who’s running this show and what is their objectives? Robot suspects there may be problems with Wix than just their sitebuilder’s limited SEO capabilities.


2/8/2017

A Friendly SEO Hero Reminder

Don’t forget prior to February 16, 2017 (Robot believes the rules meant it to be 2017 not 2016) to open accounts in Google Analytics and Google Search Console, which will be associated with the Hero Website; and (ii) provide administrative rights to the Moderator’s (as defined below) email, which is: judgewixseohero@gmail.com.

Failure by Participant to comply with the terms of this Section 4 shall cause an automatic disqualification of such Participant from the Contest with no right to appeal and no notice shall be required to be provided to Participant of such disqualification by Sponsor and/or by Moderator.


Breaking News for the SEO Hero Contest

Breaking News :: SEO Hero Contest!
Breaking News today for the SEO Hero Contest!

SEO Hero HQ Releases Emergency Alert!

Connect to SEO Hero HQ Today & Get Granted Full Access to SEO Heroes Headquarters encrypted emergency alert broadcast now! Only 33 days remain in the Wix SEO Hero contest―33 a very special numerology symbolizing HQ’s destiny of becoming SEO Hero, but not without YOU Heroes!